Store Layout and Merchandize Exposure
Costumers cannot make impulse purchases instore, if they cannot see the products. Therefore, the more products costumers can see, the more purchases they will make. By making smart use of the retail floor space available, the store layout can ‘force’ shoppers to pass a large part of the aisles in the store and increase the exposure to products. Other techniques are positioning products that consumers ‘need’, in corners or at the back of the store, extending the journey that shoppers make in the store and thus increasing product exposure. In contrast, products that customers ‘want’ should be at the be front of the store to lure people in the store, this is also called the Magpie effect.

Besides exposing customers to as many products as possible, the store layout should also provide the shopper with a pleasant and exciting shopper’s journey through the store. Product grouping is important here; depending on the product type, product grouping can be per brand or product category for example.

Visual Merchandising Manuals

Visual Merchandising Pdf

Visual merchandising is the retail practice of designing and executing in-store displays in order to engage shoppers and increase sales. The goal of this manual is to bridge the academic fields of visual merchandising and consumer behavior with practical skill development in order to facilitate insights and best practice for evidence-based in-store decisions that will meet the ultimate visual merchandising goal: increasing sales. This manual is geared towards entry-level students in visual merchandising and was developed at Purdue University to support the CSR 323 course. It is intended to complement. Manual De Visual Merchandising Somos Visual NS. Unsubscribe from Somos Visual NS? Visual Merchandising display using power point - Duration: 1:31. MANUAL OF VISUAL MERCHANDISING. Manuals help to disseminate consistent information about brand philosophy, techniques of visual presentations and merchandising, best practices and sales skills and VM, which are required by brand. Manuals help employees maintain the brand standards and bring examples how to achieve the best level of customer environment. 10 Visual Merchandising – Guidelines for practical implementation Single stands (Visplay‘s Icons flat) Bar (Visplay‘s Icons flat) Theid-floor m area should be designed to match the style and shape of the wall units. Theerchandise m display in mid-floor should blend in perfectly with that of the wall display and the prevailing colours and theme.